Today Alicia Keys has been named the official Global Creative Director for Blackberry-a newly developed role. In this position she will serve as the ‘creative face’ for the company. She is currently working on a project called ‘Keep Moving’ that will showcase how people at the top of their fields incorporate Blackberry10 into their work lives. BlackBerry CEO Thorsten Heins said, “We wanted someone at the top of her field, well-respected immensely creative, someone who incorporates tech and creativity into her day-to-day work.” “I wanted to do something where could grow professionally and personally” Keys said.
And a statement on Alicia’s website says,
“In her new role, Alicia will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.