Today French Montana released the cover art for the project and explained:
The concept of the cover is to represent my journey from Morocco to New York, from a kid to a hustler, from the beginning to today. The deserts represent the dry period of my life when I had nothing and I had to work to get that water and to make a living for me and my family. It was only right that I used my son for that picture. He represents my future and me; I represent his past. It is all about the journey of my life, my music, and my movement.
French Montana’s debut album for Bad Boy Entertainment- Excuse My French- is slated to be released on April 16th.