News: Beyonce The New Face Of H&M

Share via emailShare on WhatsApp

The Queen Bey has been killing the game lately with her Pepsi deal, superbowl performance, several magazine covers and her ensuing world tour. Being added to her extensive resume now is being the new face of Swedish fashion company H&M. Word is that Bey played a hand at some of the design elements of some of the pieces. During an official statement she said:

I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island.

The womenswear is described as strong, vulnerable, sensual, maternal, fun, and flirtatious, includes a fringed bikini, bodycon dress, flowing sun dress, high-waisted shorts, and sleeveless shirt.



About @Lee_Carrie

University of Pennsylvania grad just trying to make it. Music lover with a soft spot for hip hop. "Ambition is priceless it's something thats in your veins." -Wale

Leave a Reply