News: Snoop Lion Teams Up With MTV For Gun Violence

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After releasing his song “No Guns Allowed” featuring Drake and his daughter Cori B to express his views on gun violence, Snoop has paired up with MTV and Jewelry for a Cause for a new gun control initiative. The partnership will sell unisex bracelets with unique serial numbers from illegal firearms returned through the buyback programs in Newark, NJ. This will kick off on April 15th — the day after the MTV Movie Awards. Snoop said in a statement,

“It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently – too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace.”

The limited edition MTV x Caliber” bracelets will be sold at caliber.MTV.com with Proceeds to Fund Future Gun Buyback Programs. Newark Mayor Corey Booker said he was grateful to MTV and Jewelry for a Cause,

“We are grateful for the commitment of Jewelry for a Cause and MTV for their help with The City of Newark’s efforts to get illegal guns off of our streets. The ‘MTV x Caliber’ Bracelet is a great addition to the Caliber Collection and will continue in the fight to reduce gun violence.”

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