Weeks after an unofficial version of the newly titled ‘BLKKK SKKKN HEAD’ video leaked, Kanye West has released the official and interactive version of the visuals to his first single off of Yeezus. The Nick Knight directed video reportedly took 5 months to create and allows viewers to control the speed and sound of the visuals. It was also made so that users could take screen shots directly from the video itself by clicking the instagram icon. Kanye was not too happy about the leaked video per this tweet:
Me and Nick Knight have been working on this video for 5 months and for creatives it’s heartbreaking when something like this happens.
— KANYE WEST (@kanyewest) July 9, 2013
He’s asking anyone that’s sharing the video to
please don’t diminish the user experience by just posting it as a normal video … please link them to my site
— KANYE WEST (@kanyewest) July 22, 2013
Experience the official version of the video here!