The Recording Industry Association of America, aka the RIAA, has announced that they will certify Jay-Z’s upcoming album Magna Carta Holy Grail as platinum on its release date. As previously reported, one million Samsung galaxy users will get the album for free on July 4th. Soundscan stated that they would not count the sales obtained through the Samsung app, because an album must be sold by an entity to a retailer.
In a statement, the RIAA has announced that as a result of Jay’s Samsung deal, they have changed their rule that albums require a 30 day wait from release day to tally sales certifications. The rule has been alter in what the RIAA is calling a “common sense update.” This change will affect digital sales. Physical releases will still have to wait 30 days for certification. In a post the RIAA Director said,
We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements. That’s why today we are officially updating this rule in our G&P Program requirements. Going forward, sales of albums in digital format will become eligible on the release date, while sales of albums in physical format will still become eligible for certification 30 days after the release date.
This is a ground breaking change for the industry and for Jay-Z. His innovative business sense might change the way artists put out their music moving forward. Many artists have used new media to release albums, but never before an official release date. Jay is getting his money up front, a platinum certification before the release date, probably endorsement monies on the side for the exclusive content he is releasing via the Samsung app and no one has even heard to album yet. wow. Big pimpin for real.
Meanwhile, despite being in Jay-Z’s Samsung commercial, Rick Rubin revealed that he actually had nothing to do with the album. He said,
The point of me being in the commercials was that he was filming a documentary and he asked me – I imagine he’s just comfortable talking to me – to come listen to the songs with him and just talk about the songs. Just listen to it and talk about it, and that’s what we did. It was fun. I liked what I heard, but it was a little difficult – after just coming from the Kanye sessions – to listen to Jay’s album, because they’re so different. I was in a very alternative and progressive headspace, and Jay’s record is a more traditional hip-hop record.
Bravo Rubin. Great performance! Give that man an Oscar !