News: Pharrell To Perform At Alicia Keys HIV Ball

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Alicia Keys

Alicia Keys is a longtime partner of the Black Ball and this year’s ceremony will mark the 10th anniversary. The Black Ball serves to raise money to help children and families affected by HIV in Africa and India. Swizz Beatz will be serving as DJ and Alicia Keys & Pharrell will be performing. The ball will take place on November 7th in New York City. The Keep a Child Alive CEO spoke about Pharrell saying, “His incredible talent combined with our already stellar roster will make for a wonderful night of music and giving back.” Previous performers at the ball include Jay Z, Jennifer Hudson, Usher and Adele.

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