News: Diddy’s Newest Venture

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cirocCIROC Ultra-Premium Vodka and the NBA announced a multiyear campaign called The Toast of The NBA. The campaign is led by Diddy and will encourage responsible drinking with NBA fans nationwide.  The reason for the partnership is to “elevate NBA lifestyle events such as NBA All-Star and the NBA Playoffs with fun and engaging social media programming, consumer sweepstakes and activations.” AKA another way for Diddy to promote Ciroc.



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