The first ever YouTube awards went down last night. They were hosted by comedians Jason Schwartzman and Reggie Watts and included performances by Lady Gaga and Eminem. The awards were streamed worldwide and fans were in charge of voting for their favorite videos. I watched a little bit of it and it was a little chaotic. A hot mess at times. Nothing was scripted so there was a lot of awkwardness. The camera was filming a lot of the behind the scenes mess and it didn’t look very produced. I watched the Eminem performance, which was very low and shut it off.
The Winners Were:
Artist Of The Year: Eminem
Video Of The Year: Girls’ Generation, “I Got A Boy”
YouTube Phenomenon: “I Knew You Were Trouble”
Innovation of the Year: DeStorm, “See Me Standing”
Response Of The Year: Lindsey Stirling and Pentatonix, “Radioactive”
Breakthrough Of The Year: Macklemore & Ryan Lewis