There’s been a lot of controversy lately surrounding Jay Z and his partnership with Barneys New York because of the several racial profiling allegations that have surfaced against them. Although the retailer has issued a formal apology to both the affected customers and Jay Z, people are still urging Jigga to cut ties with the company. Jay Z was hesitant about speaking on the allegations at first and issued a statement but now he has made a decision to uphold his partnership. In a follow up statement on his LifeandTimes website Jay Z announced that he is going to “take this into [his] own hands” and face the issue head on- doing his best to recommend and enforce change. He also revealed that the Shawn Carter Foundation, which was originally slated to receive 25% of the proceeds from the deal, will now get 100% of the profits from the collection in addition to 10% of all of Barneys in-store and online sales on November 20th. Read the full statement below:
In the past several weeks two separate investigations were launched as a result of the wrongful detention of Trayon Christian and Kayla Phillips. My team has been privy to the status of the Barneys third party consultant investigation. In continuing our research, we also contacted the New York State Attorney General’s office for the status of their investigation into both Barneys and Macy’s. Those findings are not yet available.
While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling. I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.
As I previously stated, the collaboration with Barneys has always been about giving and The Shawn Carter Foundation. From this collection, the Foundation will receive not only 25% of sales, it will now receive the additional 75% of Barneys’ sales, totalling 100% of all sales from BNY SCC. Along with 100% of sales from the collaboration, the Foundation will receive an additional 10% of all retail sales from Barneys New York stores nationwide and Barneys.com on November 20th. – Shawn “JAY Z” Carter