Top Dawg Entertainment CEO Anthony Tiffith was not too happy with Kendrick Lamar’s recent spread for ‘Rapper of the Year’ in GQ magazine. He said that his company was misrepresented and that there were racial overtones in the article.
His statement in part said, “This week, Kendrick Lamar was named one of GQ’s 2013 Men Of The Year, an honor that should have been celebrated as a milestone in his career and for the company. Instead, the story, written by Steve Marsh, put myself and my company in a negative light. Marsh’s story was more focused on what most people would see as drama or bs…Instead of putting emphasis on the good that TDE has done for west coast music, and for hip hop as a whole, he spoke on what most people would consider whats wrong with Hip Hop music. Furthermore, Kendrick deserved to be accurately documented. The racial overtones, immediately reminded everyone of a time in hip-hop that was destroyed by violence, resulting in the loss of two of our biggest stars. (Biggie and 2 Pac) We would expect more from a publication with the stature and reputation that GQ has.”
The statement ended with Ant saying that was the reason he decided to pull Kendrick from performing at GQ’s man of the year show last Tuesday.
Jim Nelson, the editor-in-chief of GQ, responded to Ant’s remarks saying, “Kendrick Lamar is one of the most talented new musicians to arrive on the scene in years. That’s the reason we chose to celebrate him, wrote an incredibly positive article declaring him the next King of Rap, and gave him our highest honor: putting him on the cover of our Men of the Year issue. I’m not sure how you can spin that into a bad thing, and I encourage anyone interested to read the story and see for themselves. We were mystified and sorely disappointed by Top Dawg’s decision to pull him at the last minute from the performance he had promised to give. The real shame is that people were deprived of the joy of seeing Kendrick perform live. I’m still a huge fan.”
Read the interview HERE.