News: Kanye Adidas Deal Confirmed

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kanye-adidas

A few days ago Kanye West prematurely announced that he would be partnering with Adidas due to the royalty issues in his partnership with Nike. After letting it slip Kanye tried to cover his tracks by not saying whether anything was official or not.Well, yesterday Adidas confirmed the deal by releasing the following statement: “For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter.” Rumors is that this deal is worth 10 million. Other artists who have teamed up with Adidas in the past include Snoop Doogy Dogg/ Dog/ Lion and Run DMC.

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