Beats Music launched for iOS and web users on Tuesday morning, entering an already crowded and competitive market. The service combines features from a variety of existing services: Spotify’s download capability and deep catalogue, Songza’s mood-influenced playlist generator and Pandora’s algorithm-based music exploration.
However, Beats Music differs in one dramatic way: It’s not a freemium model. Beats offers only a seven-day free preview (no credit card required) before listeners must pay $9.99 per month.
Beats Music will attempt to differentiate itself with a personalized and curated music selection based on notable musicians and powerful technology.
“It takes a highly curated, uninterrupted sequence of songs to achieve a fulfilling music experience, where the only song as important as the song you are listening to is the song that comes next,” said Jimmy Iovine, Interscope Geffen A&M chairman and cofounder and CEO of Beats Electronics, in a press release. Dr. Dre is also involved. It will be available for Android soon.
Will you be using this brand new service, or will you stick to what you have been using, which in most cases are free?