News: Kendrick Lamar Sees 99% Increase On Spotify Following Grammys

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Even though Kendrick Lamar didn’t receive any Grammys this year, he still continued to grow in the public eye. Spotify music stream announced that Kendrick saw a 99% increase in traffic following last Sundays award show, which was the highest among any other rapper. Macklemore saw a 65% increase, with Beyonce and Pharrell increasing over 50%.

Regardless of your views on the outcome of the Grammys, Kendrick and hip hop as a whole did make strides within the music industry with 2 albums nominated for Album of The Year (first time ever), but is still evident has a long way to go (did you see any of the hip hop categories presented during the 4 hour segment….nope.)

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About Justin Thomas

Music and Content Coordinator for Mina SayWhat I do radio stuff in Philadelphia. Hit up Twitter or Email for music considerations @Jtengeledup or Engelhardtjustin6@gmail.com

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