News: Kevin Hart Breaks Mobile Records

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Kevin Hart’s newest film “About Last Night” set Fandango records over the weekend. 66% of the tickets sold via Fandango were sold through the mobile app- this is the highest percentage ever for a wide opening. This record broke another one that Hart set with his film “Ride Along” that sold 65% of its Fandango tickets through mobile phones. “About Last Night” opened at number two behind the Lego movie. Fandango’s president sited Hart’s relentless promotion via social media as the source of his success, “The record speaks to Kevin Hart’s huge following in social and mobile, plus the growing adoption of mobile devices for movie discovery and ticketing… We are seeing an enormous shift in consumer engagement and commerce on mobile and with our commitment to innovations, Fandango’s mobile app downloads and mobile ticketing percentage will continue to grow.”



About @Lee_Carrie

University of Pennsylvania grad just trying to make it. Music lover with a soft spot for hip hop. "Ambition is priceless it's something thats in your veins." -Wale

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