Rico Love took inspiration from Diddy for his latest video! Love said that the “They Don’t Know” (Remix) visuals featuring Ludacris, Tiara Thomas and Emjay are inspired by his love for classic music videos,
I grew up idolizing Puffy and the whole Bad Boy movement. I dreamt of being in visuals like Craig Mack’ ‘Flava In Ya Ear’ or G-Dep’s ‘Let’s Get It,’ to name a few. Those flashy, fly, performance-driven visuals made me fall in love with fashion and excess.
This track will appear on his upcoming album Discreet Luxury which hits stores April, 8th. Check the video out below!