TI and Russell Simmons have announced a new and innovative initiative to get youth to be more socially conscious. Their new venture is called GreenROKS and it is a multi media platform that combines music, story telling and technology. They want youth the be more aware about relevant topics in the world. The program is supposed to launch this spring and include mobile gaming, music and other media entities. Simmons spoke on the partnership saying
We are excited to add T.I. to this partnership and believe he will complement our executive team perfectly…Entertainment is what resonates quickest with youth, which today means online and mobile activities and it will continue to be the driving force to reach youth worldwide in the future. Technology resonates with today’s youth while inspiring and educating.
T.I. is also excited about the collaboration
To be able to team up with Russell, who has been a pioneer in youth culture for decades and greenROKS in creating groundbreaking, youth focused entertainment content was a no-brainer to me. This will allow young people to exercise their creative muscles by combining storytelling, music, math and science to enhance the user experience.
GreenROKS has the goals of engaging, entertaining and challenging its users.