In addition to being an all around boss, Beyonce has started a new social media campaign to spark a conversation about the definition of beauty. Along with the release of her “Pretty Hurts” video she launched the website WhatIsPretty.Com. Beyonce is encouraging fans to upload pictures and videos to instagram with the hashtag #WhatIsPretty with a caption. She wants us all to define what is beautiful. The posts are featured on the site. This is a good way to start a conversation about beauty standards and our fixation with superficial surface beauty. A lot of these souls need surgery. Watch the video below.