News: Rihanna Brings Big Business to Puma

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Last year Puma named Rihanna their newest creative director and launched her sneaker line with the brand. The move has paid off as fourth quarter sales far surpassed predictions. Bloomberg reports that Puma brought in $975 million during 2015’s fourth quarter which is up 17% from 2014 and way more than the $849 million that was estimated. Rihanna’s latest line Fenty debuted during NYFW last week.



About @Lee_Carrie

University of Pennsylvania grad just trying to make it. Music lover with a soft spot for hip hop. "Ambition is priceless it's something thats in your veins." -Wale

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