Yesterday Bad Boy Entertainment announced a new partnership with Macy’s. They will be working together to distribute The Heritage Collection. Diddy explained that this collection represents a movement he started back in 1993 for all of the dreamers who can’t and won’t stop. It features graphic tees, jackets, jerseys, hoodies and more. The collection is available at Macy’s locations worldwide, online at Macy’s.com and at a six-week pop up show being hosted at the Macy’s on 34th street in NYC.