Unforgettable is arguably French Montana’s biggest hit to date and the price tag for the video shows it. During a recent interview with The Breakfast Club, Montana revealed that he had to shell out $300,000 of his own money to fund the video. This was in addition to the $300,000 his label put up. The funds went towards transportation to Uganda, where the video was filmed, as well as to clearing the song’s sample and other production costs. He said that it was worth it to create the video that showcased the people in Uganda.