Netflix Launches First-Ever Netflix House At King Of Prussia Mall

Spanning more than 100,000 square feet, Netflix House is the streaming service’s first-ever permanent entertainment destination that blends immersive entertainment, themed dining and interactive play. It’s a first-of-its-kind venue designed for fans to step inside the worlds of their favorite Netflix titles. Entry is free, with both complimentary and premium experiences available.

Visitors can take selfies with characters like Queen Charlotte from the “Bridgerton” spinoff, enjoy screenings of “KPop Demon Hunters” or grab a bite at Netflix Bites, a restaurant offering dishes inspired by hit shows like “Bridgerton” and all your favorite Netflix characters. Exclusive merchandise and rotating menu items add to the sense of discovery.

But the real magic happens inside the featured paid experiences that are fully interactive, ticketed adventures that transport guests into the cinematic world they once watched on their home TV. You can watch Enid from “Wednesday” wolf out right before your eyes or play with Wednesday’s favorite torture tools at the real-life Eve of the Outcasts carnival.

“For our featured experiences, which are about an hour long, tickets start at $39,” Lombardo explained. “You can walk inside the world of ‘Wednesday’ at the Eve of the Outcasts Carnival or join the ‘One Piece’ crew on a quest for the Devil Fruit. You’re not just watching the story — you’re part of it.”

Lombardo, a longtime Netflix member himself, has overseen the company’s expansion into live, location-based entertainment. A Lancaster native, he said Philadelphia was a natural choice for the first Netflix House.

“King of Prussia is a thriving mall and a cultural hub,” he said. “It was important for us that Netflix House be where our members are — accessible, local and welcoming. We want it to feel like your home away from home.”

The former Lord & Taylor department store space underwent an 18-month transformation to become Netflix’s newest stage. A mural by Philadelphia artist Emily White greets guests at the entrance, featuring beloved Netflix characters beneath a giant red envelope, a nod to Netflix’s DVD-by-mail roots.

Inside, there’s something for everyone. Top 9 Mini Golf offers nine interactive holes themed around popular titles such as “Stranger Things,” “Love Is Blind,” “Squid Game,” “Is It Cake?,” and “WWE.” The course’s gamified leaderboard turns every round into a friendly competition.

Meanwhile, Netflix Virtuals allows visitors to step into their favorite shows through group VR experiences. Players can battle through “Stranger Things,” compete in “Squid Game” or join the rebellion in “Rebel Moon.”

At launch, more than 70 Netflix titles are represented throughout the venue from major franchises to hidden gems, ensuring something new with every visit.

“Everything about Netflix House is designed to evolve,” Lombardo said. “Our menu will change seasonally, the experiences will rotate and we’ll keep up with the shows that fans fall in love with next.”

One such example is “KPop Demon Hunters,” a surprise streaming hit that was quickly integrated into the Philadelphia location. “For us, moving at the speed of what fans love is key,” Lombardo noted.

Beyond the experiences, Lombardo emphasized Netflix House’s connection to the community. “We have over 300 local employees working here and more than 260 local tradespeople helped build it,” he said. “From the artwork to the flavor profiles on the menu — even our ‘Plot Twist’ pretzel inspired by Philly’s food scene — we wanted Netflix House to reflect the city and its people.”

For Lombardo and his team, Netflix House represents more than an entertainment venue — it’s a living, breathing extension of Netflix storytelling.

“Every time you come back, you’ll find something new,” he said. “We want fans to feel like they’re stepping into the stories they love and discovering new ones together.”

As Netflix House prepares to expand to Dallas and Las Vegas, fans in Philadelphia are the first to discover what it means to press pause on reality and step directly into the stories they love.